Just a Tiny Percentage of this market would good.
Over at nipplecripple.com is a truly splendid new t-shirt, pictured above.
Now do the maths on this one. At last count India had 1.13 billion people. In 2007, 42 million of them were internet users. India’s middle class currently stands at 50 million people, but by 2025 will have expanded dramatically to 583 million people. While I can’t tell you how many of them are t-shirt buying, grandparents, parents or children, I can tell you that if half of one percent of those people bought one of these t-shirts, that’s 250,000 t-shirts.
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