It’s post Xmas consumer frenzy, and the streets are full of people buying… well I don’t know what they’re buying, but if Sydney CBD was any indication today, they sure as hell are buying a lot of it. There’s only one annual sale I attend in Sydney and that’s the Dymock’s 20% off every book in store. I try to resist, but hey. So fully stocked up with some January reading, and the obligatory 4 new cookbooks, I decided to cut through Myer’s [it's airconditioned] on the way to the bus stop. Whereupon I found my self at the Aesop counter. They products weren’t on sale, but ever on the lookout for something that’s not full of chemicals and/or tested on critters in the name of ‘healthy’ skin, I decided to spend some time reading the labels. What can I say, I came away with a small trial kit of their product. So on to their website, and what do I find as part of their philosophy:
We advocate the use of our products as part of a balanced life that includes a healthy diet, sensible exercise, and a regular intake of good books.
I love it. marketing playing into the hands of someone just like me. And I always figure, if there’s one like me, there’s millions.
Filed under: Campaign strategies, US Election, barack obama, john mccain | Tags: buy, read, suck
On August 26, Simon and Schuster published this .
On September 2, Aladdin published this .
Both are in stock and available giftwrapped from amazon .
Buy your child a copy of each and let them decide for themselves… But hurry!
And while little kiddie is reading they can suck on one of these , found over at 
candyblog . The McCain one is soon to be released.
