Just a bit more on cupcakes. Have a look at the two pics below. This is from Google Trends and analyses three search terms over the last year and ranks their popularity. One is worldwide (where you’d expect the Pavlova and the Lamington to play a fairly insignificant role. But have a look at the same trend in Australia. And except for a spike around Christmas and again in July (I don’t understand that one) the cupcake is knocking our national sweets into a corner.
Cupcakes hit centre stage in 2002, according to the information contained in the previous post. They took a little longer to hit their straps here in Australia, but are still hanging on. Methinks they’ve got a ways to go yet. We’ve barely scratched the icing surface. Frostines Edibles are now doing online delivery of their little sweeties. And include the following gift suggestions for their cupcakes. Do you think my ‘Sympathy’ they mean ‘Sad to hear about you breaking your favourite stilettos’, or something more serious?
But really, they are an incredibly versatile, all occasion, tick every box comestible (nostalgic, authentic, designer, small, glamorous, homey) and I think they’re going to be around for a long time yet. They lend themselves to almost all flavourings, and can be adapted to go with whatever the ‘flavour of the month’ is. (And I mean that literally). They’re great for a group, or eating solo. Much like a box of chocs. And when we feel compelled to eat something even smaller to stop feeling guilty, watch the petit four come out of the woodwork. Or perhaps a la Seinfeld and the muffin tops, we’ll just be able to eat buy a dozen mixed iced tops. For those of you not familiar with that episode, you can watch five minutes of it here . Hey cupcake tops… I think I’m on to something:
